REEBOK: SUSTAINABILITY

Client: Reebok

Studio: Black Math

Role: 3D Animation

This project was a true team effort, bringing together design, storytelling, and technical artistry to spotlight Reebok’s sustainable materials. I contributed to the 3D animation, focusing on how each substance moved and felt. Giving personality to things like foam, fabric, and rubber isn't easy—it took close collaboration with designers and creative leads to experiment, iterate, and land on the right visual language for each. The result is a piece that feels alive, tactile, and purposeful.

See the full case study here